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Designers’ Journey with Graphic Concrete


Our collaborative efforts have brought together diverse stakeholders, among whom designers stand out as one of the most enthusiastic groups engaged in our projects, closely followed by architects and precasters. In this edition, we are delighted to present special narratives gleaned from interviews with Annika Jaakkola and Michiel Schuurman, shedding light on their creative journey with Graphic Concrete endeavors.

Usability, durability and aesthetics drawing from nature

The story is an interview with graphic designer Annika Jaakkola, who specializes in designing patterns for building facades using Graphic Concrete technique. Jaakkola discusses her journey into graphic design, drawing inspiration from nature, and the importance of sustainability in her work. She explains her design process, which involves considering the environment and the intended use of the building. Jaakkola also highlights the usability and durability of her designs, emphasizing the role of patterns in enhancing the built environment. She discusses the challenges and rewards of working with concrete as a material and shares tips for effective pattern design. Overall, Jaakkola aims to create designs that not only aesthetically enhance buildings but also bring joy to people who interact with them.

Exploring the Intersection of Creativity and Innovation

This story explores the fusion of creativity and innovation through the lens of graphic designer Michiel Schuurman's recent project involving Graphic Concrete. Schuurman recounts his journey from graphic design graduate to established professional, emphasizing his expertise in immersive graphic design. The interview delves into a specific project where Schuurman collaborated with an architect's office to design a pattern for a building entrance floor using concrete as the main material. The challenge led to the discovery of Graphic Concrete, a technique that seamlessly transfers intricate designs onto concrete surfaces. Schuurman discusses the design process, his experience with Graphic Concrete, and the technology's role in facilitating the realization of complex patterns. He highlights the ease of use and versatility of Graphic Concrete, despite initial doubts and challenges faced. The success of the project underscores the importance of collaboration and a designer's openness to exploring new materials and technologies. Schuurman expresses enthusiasm for using Graphic Concrete in future projects, demonstrating a commitment to pushing the boundaries of design.