Exploring the Intersection of Creativity and Innovation
A Graphic Designer's Journey with Graphic Concrete
BY GRAPHIC CONCRETE
In the realm of design, creativity knows no bounds. In this exclusive interview, Michiel Schuurman shares insights into a recent project, Ymere Eenhoorn Circuit, that not only showcases his mastery in design but also delves into the innovative application of Graphic Concrete. Schuurman introduces himself, recounting his journey from a 2002 graduate in graphic design to the establishment of his business in 2007. His specialization in immersive graphic design has led to collaborations with notable brands, earning him a reputation for delivering extraordinary and intricate designs. With a background rooted in black-and-white graphics and screen printing, he brings a unique perspective to every project.
The interview explores a recent project where Schuurman was approached by an architect's office to design a pattern for a building entrance floor, with concrete as the main material. The challenge was to find a special technique for concrete, leading to the discovery of Graphic Concrete. He discusses searching for the right precaster, eventually partnering with Hillstones B.V., and successfully testing Graphic Concrete's capabilities. The motif of the project is unveiled—a semi-open area designed to evoke a cozy, garden-like atmosphere. The pattern, resembling a car track with two tracks encircling the building, was seamlessly transferred to the concrete surface using Graphic Concrete. Schuurman explains the design process and how Graphic Concrete technology facilitated the realization of intricate patterns.
Schuurman shares his experience with Graphic Concrete, highlighting its ease of use and the smooth transition from his background in black and white graphics and silk screen printing. He reflects on the initial doubts about thin graphics on concrete but emphasizes the extensive possibilities revealed during testing. The challenges faced, including the reluctance of some precasters to embrace new technology, are candidly discussed. Schuurman commends Graphic Concrete for playing multiple roles in the design process, acting as a collaborator, negotiator, and mediator. He appreciates Graphic Concrete's commitment to making the process smooth and helping customers find optimal solutions.
As Schuurman continues to push the boundaries of design, his journey with Graphic Concrete stands as a testament to the marriage of creativity and innovation. The project's success not only speaks to the capabilities of Graphic Concrete but also underscores the importance of collaboration and a designer's willingness to explore new horizons. When asked about using Graphic Concrete in future projects, Schuurman expresses enthusiasm. He envisions implementing Graphic Concrete in various applications, showcasing his eagerness to explore new materials and technologies.
Architecture: Heren 5 architecten
Color: Grey cement & Black aggregates
Pattern: Designer's own repeating
Designer: Michiel Schuurman
Developer/Constructor: Jensen & Nielsen Byggeri
Prefabrication: Hillstones B.V.
Address: Ambachtsweg 9 Barneveld, The Netherlands
Photo: Michiel Schuurman